Football Marketing/PR Thread

[CaptainJess]

Prydz and I thought this would be a worthwhile topic to start up. 

To kick things off, here's a link to the 2014 FFA Annual Financial Report - https://www.docdroid.net/EcH74iI/ffa-2014-annual-report.pdf.html

The whole thing is a good read but Page 13 is the most interesting.

In 2014, the FFA spent $12.4 million on marketing and media expenses - up from $9.4 million in 2013.

Where's all this money going? There certainly hasn't been much to show for it. 

I haven't been able to find the 2015 report yet, but I'd be interested to see whether the spending increased yet again.
 

[mack]

 

 

Where's all this money going?

 

Newspapers ads for the national team matches?

[CaptainJess]

 

Where's all this money going?

 

Newspapers ads for the national team matches?

 

 

#vision

[mack]

Thinking about it, probably the Asian Cup.

[Guest Melvin]

I live in Sydney. Sydney has two above board A-league franchises, and for some reason I just can't work out why I'm not seeing more advertising from the $12.4 million allocated to marketing

 

There are 8 other teams, some of which need a lot of help to stay above board.

[CaptainJess]

I live in Sydney. Sydney has with two above board A-league franchises, and for some reason I just can't work out why I'm not seeing more advertising from the $12.4 million allocated to marketing

 

There are 8 other teams, some of which need a lot of help to stay above board.

 

Hi Micki

[DCWSW]

 

I live in Sydney. Sydney has with two above board A-league franchises, and for some reason I just can't work out why I'm not seeing more advertising from the $12.4 million allocated to marketing

 

There are 8 other teams, some of which need a lot of help to stay above board.

 

Hi Micki

 

[CaptainJess]

Thinking about it, probably the Asian Cup.

 

Actually, that's a good point. They did push the marketing hard for that. Mack do you know, would they have received any marketing money from the AFC too? 

 

As I said, it would be interesting to see the 2015 report to make a comparison. I'll have to track it down.

 

 

I live in Sydney. Sydney has with two above board A-league franchises, and for some reason I just can't work out why I'm not seeing more advertising from the $12.4 million allocated to marketing

 

There are 8 other teams, some of which need a lot of help to stay above board.

 

Hi Micki

Was I not supposed to say anything...

 

 

[DCWSW]

 

Thinking about it, probably the Asian Cup.

 

Actually, that's a good point. They did push the marketing hard for that. Mack do you know, would they have received any marketing money from the AFC too? 

 

As I said, it would be interesting to see the 2015 report to make a comparison. I'll have to track it down.

 

I reckon the FFA had nothing to do with the Asian cup. That's up to AFC partners like Lagardere sports....

 

However I'm not 100% sure

[mack]

The Asian Cup LOC was run internally in Australia by the FFA.

 

 

 

I reckon the FFA had nothing to do with the Asian cup. That's up to AFC partners like Lagardere sports....

World Sports Group held broadcast rights but weren't involved in organising the actual cup itself.

[Guest Melvin]

This website is strange. Is there a weird gimmick that I don't know about yet?

 

Every time I post I get told I'm somebody else. I've even had people personally message asking me if I'm secretly "ZipGunBop"

 

Look if it's because of my hairstyle, and if that offends you, that's just your bad luck. I've been sporting the bowl cut for sometime now.

[Carns]

[DCWSW]

The Asian Cup LOC was run internally in Australia by the FFA.

 

 

 

I reckon the FFA had nothing to do with the Asian cup. That's up to AFC partners like Lagardere sports....

World Sports Group held broadcast rights but weren't involved in organising the actual cup itself.

 

Lagardere do more than just the broadcasting rights though. I'm sure they were in communication with the LOC re. marketing as Lagardere do the logos, social media etc etc. 

[FCWanderers]

Prydz and I thought this would be a worthwhile topic to start up. 

To kick things off, here's a link to the 2014 FFA Annual Financial Report - https://www.docdroid.net/EcH74iI/ffa-2014-annual-report.pdf.html

The whole thing is a good read but Page 13 is the most interesting.

In 2014, the FFA spent $12.4 million on marketing and media expenses - up from $9.4 million in 2013.

Where's all this money going? There certainly hasn't been much to show for it. 

I haven't been able to find the 2015 report yet, but I'd be interested to see whether the spending increased yet again.

 

This is the link to the Financial Annual Reports for the FFA since 2009.

 

http://www.footballaustralia.com.au/about/financial-reports/1501wnyya6qsr125xfjm43azsj

 

Credit to Flytox who first posted this in the Football Media Discussion thread, post #1070.

[Burztur]

2015 AR shows a 28m spend?

[CaptainJess]

2015 AR shows a 28m spend?

 

I just saw that. Unbelievable. 

[Burztur]

I suspect the movement in the year is Asian Cup related as Mack speculated. 16m in that.

 

Just wonder what the 12m is spent on and if it is getting any return.

[Flytox]

Both the 2014 and 2015 accounts included the spend on the Asian Cup so the figure for marketing is not typical in those years.

[Burztur]

Thanks. Will review if I get time at work today

[mack]

The Asian Cup made a profit. So if those costs are involved with it, then it was made back for the FFA.

[Flytox]

The Asian Cup made $16m profit 75% of which went back to the underwriting Governments.  The FFA got $4m of it which turned a $3.7m loss in 2015 into a $250k-ish profit.

[theguyyouwishyouwere]

Prydz and I thought this would be a worthwhile topic to start up. 

 

 

well you were wrong.

 

pack up your thread and go.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[Prydzopolis]

Guy:

 

I disagree, I don't know if you remember but in the "football & the media" thread there was plenty of great discussion on this topic. Now we have a place for it instead of getting it lost in pages & pages of media talk.

[mack]

 

Prydz and I thought this would be a worthwhile topic to start up.

 

 

well you were wrong.

 

pack up your thread and go.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Who died and made you a mod?

[theguyyouwishyouwere]

 

 

Prydz and I thought this would be a worthwhile topic to start up.

 

well you were wrong.

 

pack up your thread and go.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Who died and made you a mod?

 

 

if i were a moderator, i'd be the people's moderator.

[mack]

There's no such thing.

[CaptainJess]

All hail our fearless leader. The leader is good, the leader is great.
 

[mack]

Surrender your will, as of this date.

[nmh94]

Surrender your will, as of this date.

 

Leader beans are being collected as we speak.

[braad]

He is a mod?!