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Football Media Discussion 2


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I think the bigger thing would be who would advertise A-league more. 10 or 9? The ads hopefully are in negotiation otherwise if ends up like how Fox treated A-league in the last 6 years then it's just going to be more of the same with the casual viewer not knowing its on

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13 minutes ago, Sithslayer1991 said:

I think the bigger thing would be who would advertise A-league more. 10 or 9? The ads hopefully are in negotiation otherwise if ends up like how Fox treated A-league in the last 6 years then it's just going to be more of the same with the casual viewer not knowing its on

Who's responsibility is it to advertise the A-League - the broadcaster or the league itself?

Yeah, Fox haven't done a great job but everyone knows the A-League is on Fox. If you're watching other sports on Fox, you do see A-League ads. 

Channel 9 have done a really good job cross-promoting the Super Rugby ahead of their season launching in February. I suspect they might do the same if they got the AL? Hard to tell, given the season will probably start right after the NRL Finals. The NRL Finals do present a good opportunity to promote ahead of the new season, though. 

Let's just wait and see what happens... 

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8 minutes ago, DCWSW said:

the broadcaster or the league itself?

Both. The contract will include a section about the broadcaster doing their own internal advertising. The league will also have it's own overall marketing, and then each club will do their own specific advertising.

Any chance of A-League going onto main channels is going to depend on what else the channels are showing in summer (assuming it's an October start), and I doubt it's going to be any more than 1 game a week regardless of it being a main or secondary channel. No matter if it's 9 or 10.

With that in mind, and the main thing the club owners want from this rights deal is cold hard cash as long as the bids are similar for the FTA component (eg, one game a week on a secondary channel) they'll just pick the bid with the most cash.

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the reason i mention it is because compare to channel 7 they mob u with AFL ads. Seriously I don't watch AFL but i can tell you is playing at 7:30 Friday on 7mate from 10 minutes of getting a news update

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1 hour ago, BoyFromTheWest said:

gotta laugh at the idea that the clubs "don't know" TheRoar.com.au exists. Everyone in football knows it exists, and avoid it like the plague because it's 99% garbage.

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Ray Gatt reporting channel ten have acquired the rights to the AL. Expect it to be on Paramount Plus 

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Lots of reporting coming through this evening, here’s what we know:

- 5 year deal with 10/Paramount Plus

- Sat night game on main channel, another game a week on 10Bold

- $30m a year plus

- Apparently Ten can’t bid for the AFL and NRL during that time period

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5 year deal seems excessive.

2 games a week is good.

Ten would not be able to afford the AFL/NRL right now even if they wanted to.

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33 minutes ago, DCWSW said:

Lots of reporting coming through this evening, here’s what we know:

- 5 year deal with 10/Paramount Plus

- Sat night game on main channel, another game a week on 10Bold

- $30m a year plus

- Apparently Ten can’t bid for the AFL and NRL during that time period

That's a good clause

I'm too young to know what fully happened, but I guess this prevents them doing the Channel 7 thing of deliberately not showing the games and instead promoting Vicky Kicky?

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NRL FTA rights expire in 2023 and AFL 2024. Unless their next deals are significantly shorter than expected then it's not likely 10/Paramount will be able to try for NRL/AFL until the new A-League contract expires (and that clause removed from a renewed contract in 2027).

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Inside sports reporting the deal is signed with 10.... 

32 million per year with and 8 million contra...

If true remarkable....

Most most most most most most most most most most most most most most most most most most most most most most most most most most most 
Important is we have a broadcaster that understand Football and we are their major sports buy...

If FA can get similar its more than the last media deal and given the civil war , with the gall in ratings and crowds that is well done ... now to rebuild and unite..

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I heard that there is potentially talk of APL having full control of content also.

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Yep A-league memes now updated their logo and the Australian reporting under Subscription protection that 10 and paramount plus got it.

Ok I will be really excited if they bring back Santo, Sam and Ed.... they still work for 10. Do we know if its going to be separate Sport sub or an add on like Stan?

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6 minutes ago, Sithslayer1991 said:

Ok I will be really excited if they bring back Santo, Sam and Ed....

That'd be worth them getting the rights alone. It definitely makes sense given they're all on the network already, but Sam might have conflicts considering he's also on The Front Bar. I'd be happy just with Santo and Ed.

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https://tvblackbox.com.au/page/2021/05/26/exclusive-australias-socceroos-and-matildas-set-to-move-to-new-home-on-amazon-prime-and-sbs/?feed_id=49938

 

The revolution of Australian sport moving to streaming platforms is intensifying with two big new media deals on the verge of being announced for Australian football. 

  Amazon Prime Video

TV Blackbox can exclusively reveal streaming platform Amazon Prime Video and free-to-air broadcaster SBS are set to become the new broadcast home for Australia’s national football teams, the Socceroos and the Matildas.

The deal with Amazon and SBS is set to include broadcast rights to all Socceroos and Matildas internationals, friendlies, Asian Cup qualifiers and World Cup qualifiers.

TV Blackbox has revealed the new FA (Football Australia) deal at the same time as the APL (Australian Professional Leagues) is set to announce a new broadcast agreement for domestic A-League and W-League football competitions with Channel 10 and it’s new streaming service Paramount+.

This new arrangement marks the first time the national and domestic footballs deals have been negotiated independently. Previously all of these rights were held by Foxtel and sub-licensed to ABC.

These new deals further complicates the streaming landscape for Australian football fans with Optus Sport also holding rights for many popular European football competitions including the EPL.

While the new broadcast agreement for A-League on Ch10/Paramount+ is expected to be announced on Thursday, the deal for our national teams is still in the final stages of negotiation.

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Imaging if UCL went to a different broadcaster? That'd be four different broadcasters of football in this country. Seems absurd.

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17 minutes ago, Carns said:

Imaging if UCL went to a different broadcaster? That'd be four different broadcasters of football in this country. Seems absurd.

Stan were apparently interested, but given they missed out on the A-League, who knows now? 

 

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1 hour ago, Carns said:

That'd be worth them getting the rights alone. It definitely makes sense given they're all on the network already, but Sam might have conflicts considering he's also on The Front Bar. I'd be happy just with Santo and Ed.

This would be amazing

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A-League seals landmark five-year, $200m broadcast deal with Network Ten

 

The A-League will appear on a commercial free-to-air TV channel for the first time after clinching a landmark broadcast rights deal with Network Ten that secures the competition’s short-term future - and includes the sale of a small equity stake to Ten’s owners, ViacomCBS.

The Herald and The Age can reveal the A-League and W-League has signed a five-year contract with Ten and its streaming subsidiary Paramount+ worth $200 million in cash and commercial contra, according to sources, and contains triggers for a further three-year extension.

The deal guarantees one A-League match each week, on Saturday nights, will be broadcast live on Ten’s main channel for the duration of the agreement, preceded by a magazine-style discussion show - ensuring a level of free-to-air coverage hitherto only dreamed of in the league’s 16-year history.

In a further sign of the company’s commitment to growing the sport, Ten’s owners ViacomCBS have bought a 2.5 per cent share in the Australian Professional Leagues, the club-run body now in charge of both the A-League and W-League after securing independence from Football Australia at the end of last year.

The other five A-League games each round will be behind a paywall on Paramount+, which is aiming to use football as the cornerstone of its launch in Australia, where it will be available for $8.99 per month from August 11.

One W-League match each week, on Sunday afternoons, will also be shown on Ten’s secondary channel, 10Bold, with both free-to-air matches to be syndicated on 10Play, the network’s free streaming service.

Paramount+ is set to become the new home of the A-League and W-League - and potentially more football content.CREDIT:GETTY

The APL has also agreed to share responsibility for broadcast production, a move rarely undertaken by major sporting competitions in Australia. This ensures a minimum standard of production will be upheld across both the A-League and W-League and the ability to scale the number of cameras used at matches up or down based on the importance of certain fixtures.

“We are thrilled to partner with the Australian Professional Leagues to become the new home of football for both the A-League and Westfield W-League, giving all Australians access to more football than ever before,” said Beverley McGarvey, the chief content officer and executive vice president of ViacomCBS Australia and New Zealand.

“Ensuring broad reach on free-to-air, as well as extensive access on Paramount+, we are committed to showcasing the sport in innovative ways and exposing it to a plethora of programming opportunities across all our platforms, including those of our parent company ViacomCBS.”

It brings to an end the A-League and W-League’s long association with Fox Sports and gives the APL a sturdy platform from which to rebuild the domestic game after a concerning decline in TV ratings, crowds and general interest over the last few years.

The deal includes a significant portion of contra and advertising support, and APL is hopeful that Ten can provide the A-League and W-League with the same level of visibility and primacy in the summer months as it once did with cricket’s Big Bash League.

Ten’s interest in the A-League was first reported by the Herald and The Age. It marks Ten’s first foray into sport since losing the BBL rights to Fox in 2018.

The network’s offer was strongly preferred to the one tabled by Nine - the owner of this masthead - and Stan Sport, which sources say was significantly lower in financial terms.

The A-League has previously been shown on another one of Ten’s secondary channels, One HD, which was rebadged in 2018 as 10Bold. However, the competition has never before been broadcast on the primary channel of one of Australia’s three main free-to-air networks.

It is the first major local content deal clinched by Paramount+, which is emerging as a major player in US sports broadcasting and has ambitions to become the No.2 streaming service in Australia behind Netflix. Later this year, Paramount+ will take over the rights currently held by Stan for television shows and movies from Showtime, which is owned by ViacomCBS, as well as content from Nickelodeon and film studio Paramount Pictures.

Paramount+ shows the UEFA Champions League and Italy’s Serie A in the US, and is believed to be interested in complimenting its A-League and W-League coverage by securing other football rights in Australia. The AFC Champions League and FFA Cup, which involve A-League teams, loom as logical next steps, but sources say Paramount+’s ambitions for football in Australia are much higher.

The financial element of the deal is a boon for A-League clubs and above expectations. In the first year, it contains $32 million in cash - with Football Australia receiving a 20 per cent share, as per the APL’s independence terms brokered last year - and a further $11 million in contra, which will be gradually reduced over the term of the contract.

The clubs are set to receive a further windfall from a pending private equity deal. The APL has been engaging US merchant bank Raine Group since last year in search of a capital investment of between $100 to $150 million, which would further underpin the A-League’s planned reboot and the APL’s wider digital strategy.

“Fundamental to our strategy is a determination to ensure that we connect and engage with every Australian,” said APL managing director Danny Townsend.

“This agreement starts that process by giving the game unprecedented reach and the backing of an absolutely iconic and globally renowned broadcaster. Football is played all over Australia, and the creative power that this partnership will deliver can unlock what we believe is an audience the game has never managed to reach before.”

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1 minute ago, Potkorok said:

Please can someone offer Simon Hill a job in the new broadcast setup before he gives up and goes home to Blighty?

Simon is current on SEN on Tuesday nights (1170 on the AM Frequencies).

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5 minutes ago, Potkorok said:

Please can someone offer Simon Hill a job in the new broadcast setup before he gives up and goes home to Blighty?

He was on channel 10 (have you been paying attention? (the TV show, not having a dig at you)) so surely they know his situation? Maybe he had an interview with C10 to get the gig and just hung around for a cameo.

But I get my S-Hill fix on SEN via podcast. 

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26 minutes ago, teddies said:

He was on channel 10 (have you been paying attention? (the TV show, not having a dig at you)) so surely they know his situation? Maybe he had an interview with C10 to get the gig and just hung around for a cameo.

But I get my S-Hill fix on SEN via podcast. 

btw this was said in jest. I have no idea. 

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