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mack

Independent A-League Management Thread

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Now that the FFA & Lowy's have been prised off the control of the A-League, I figured we can use a thread for the Independent A-League, which is de facto if not technically, under the A-League club owners control

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A-League club owners launch ‘100 days’ blueprint to kickstart competition’s renewal

A-League club owners have begun a “first 100 days” blitz to revolutionise the way the competition is marketed and run, with widespread investment promised to combat sliding ratings and attendances.

After years spent wresting control of their own competition from Football Federation Australia, owners revealed plans to hitting the ground running with transfers between clubs, prize money for successful teams, a 16-team expansion plan and — most immediately — a digital-led campaign to drive awareness among sports fans.

The plans were presented to CEOs, coaches and staff of the clubs at a two-day summit in Double Bay.

Officials described the owners’ presentation as “evangelical” in underlining the urgent need to combat the sense of inertia that has gripped the competition for the past two years.

The 100 days appears to spring from the August 1 date that the clubs effectively began running the league through to the early rounds of the new season, with promises from the owners of immediate spending on higher quality digital engagement, and mimicking ticketing strategies used in other codes successfully via social media campaigns.

Club officials said the presentation, led by Sydney FC chairman Scott Barlow and Melbourne City vice chairman Simon Pearce, plotted a pathway into the future to include a 16-team competition via a regionally targeted expansion plan and an international “roadshow” seeking fresh investment.

The competition has had 10 teams since 2012 but welcomes an 11th club, Western United, this coming season, with Macarthur United joining the season after.

All footballing elements of the A-League are up for discussion in the new model, the owners said, with the salary cap under review and consideration of prize money being awarded based on performance.

The minor premiers would get a share of that, while a season opener inspired by England’s Community Shield would pit the minor premiers against the champions. A “sinking fund” would be established to support clubs struggling financially.

Much of the presentation compared the A-League with leagues overseas in benchmarks from attendances to squad value, with the owners making clear they expect their plans to quickly reverse Australia’s decline compared with other countries.

The new strategy was presented as a reboot of the competition, with coaches and football staff told that the league will try to innovate with both its broadcast access and its rules, aiming to be a competition that allows FIFA to trial initiatives — as it did with VAR.

Under the agreement reached in June between the clubs and the member federations that run the game at grassroots level, the clubs will pay a percentage of their broadcast revenue to FFA each year to be allowed to run their own competition, though not for the first four seasons.

Much of the blueprint echoes the establishment of the English Premier League, including the competition’s referees being spun off into a separate body independent of the clubs and FFA.

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My biggest bug bear with that article is the multiple references to the "minor premiers". It's not AFL/NRL, and the AFC recognises the Premiers as the highest honour.

On to the content, all sounds good in theory (although not a huge fan of being a league with an opportunity for experiment from FIFA). Considering the absolute cluster**** it has been for years under FFA, anything should be an improvement. But it is definitely an uphill battle to win back lost fans and engage the existing football public who have no interest in A-league.

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Mike Cockerill used to do the same thing, he would never call it the Premiership. Not sure why Smithies is using it.

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3 minutes ago, mack said:

Mike Cockerill used to do the same thing, he would never call it the Premiership. Not sure why Smithies is using it.

He works at the NRL rag.

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"The ultimate aim is to reach a 16-team competition where each team plays the other sides home and away, to reduce “viewer fatigue” at the current third round of games, with an expanded finals series."

https://www.dailytelegraph.com.au/sport/football/a-league/aleague-club-owners-reveal-16team-expansion-blueprint/news-story/7ce25b194c5aadb30627f08b732aabe3

 

Those seeing IndiA as a move to traditional football will be aghast with what is planned.

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At least going full NRL/AFL strayan final series the profit will go to the clubs involved not to the FFA.

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1 hour ago, Flytox said:

Those seeing IndiA as a move to traditional football will be aghast with what is planned.

The idea that they are picking regions where the game should expand to is in principle sensible as it needs to be more than a Sydney/Melbourne centric focus. To be honest I think that will be the focus of the fallout from this article.

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1 hour ago, mack said:

At least going full NRL/AFL strayan final series the profit will go to the clubs involved not to the FFA.

So will the losses unless attendance goes up in the early rounds of the finals.

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6 minutes ago, Prydzopolis said:

The idea that they are picking regions where the game should expand to is in principle sensible as it needs to be more than a Sydney/Melbourne centric focus. To be honest I think that will be the focus of the fallout from this article.

They are looking for locations that give more derbies.  Auckland, Brisbane, Perth, and possibly Canberra as the 4th new club.

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2 minutes ago, Flytox said:

They are looking for locations that give more derbies.

:rolleyes:

Here I was thinking they were trying to take the game to all corners of the country. Wishful thinking I guess :acute:

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7 hours ago, Paul01 said:

Season Launch

WSW and RBB

Never would have happened if Gallop wasn't gonski (on his way atm)

I’d say it has more to do with the club & rbb mending fences rather than anything to do with Gallop and/or inde A-League 

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Just now, Prydzopolis said:

I’d say it has more to do with the club & rbb mending fences rather than anything to do with Gallop and/or inde A-League 

Agreed but Gallop would have told JT not to mend fences

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Heard Smithies and Rallis talk about the independently managed A-league on SST.

Apparently, the club owners want to run a reserve league to replace the Y-league so that squad players and the 9 allowed u21s play more than eight games. So training alone won't dictate how a player will be selected. I'm waiting for the podcast to become available to make sure I heard right amongst other changes.

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