Seeing as we are going to be hearing a lot about it over the coming months I thought this deserves it's own thread to keep tabs of the goings on.
Football Federation Australia has revealed a dynamic new look which ties its professional leagues together â€“ and introduces a first for sports branding in Australia.
The new logos are the latest innovation for the Hyundai A-League, Westfield W-League and Foxtel Y-League following a new six-year broadcast rights deal and the official recognition of football as Australiaâ€™s largest club-based participation sport. Extensive market research shows the design appeals to a wider audience, particularly families and children, in line with FFAâ€™s long term strategy.
FFA chief executive David Gallop said the new logos would be used from the start of the 2017-18 seasons.
â€œThe logo design is inspired by footballâ€™s three outstanding features â€“ atmosphere, diversity and unity,â€ Mr Gallop said.
â€œOur fans create a wonderful atmosphere, we are part of the biggest sport in the world and thereâ€™s a place for everyone to become involved.
â€œThis is the perfect time to update our look and use the same logo across the board, especially to reinforce footballâ€™s on-going commitment to womenâ€™s football by connecting the Hyundai A-League with the Westfield W-League.â€
The brand strategy and design was developed in conjunction with FFA management, FFAâ€™s brand agency Hulsbosch Design and two club chairmen as representatives of the leagues â€“ Scott Barlow from Sydney FC and Simon Pearce from Melbourne City FC.
For the first time in Australian sport, the brand of a professional league will become fluid and incorporate the colours of clubs competing as part of the league. All three league brands will assume the colour palette of clubs when utilised within club marketing and collateral, including the playing strip.
This path was chosen to showcase the importance of bringing the leagues and clubs closer and acknowledging the importance of club brands in driving fan connection and audience growth.
Orange will continue to be the colour used for the primary version of the Hyundai A-League logo and the Foxtel Y-League logo in recognition of the original brand created for the launch of the league in 2005.