I'm not sure where this belongs,
As significantly, football in Australia was not just diminished spiritually by the World Cup bid.
As Mersiades reveals, the amount of money, government goodwill and executive hours concentrated on a task she and others were told by FIFA insiders was futile long before the vote took place left the local game neglected.
Even after losing so abjectly, Lowy devoted time and resources to "Project Platinum" in which he hired spooks and various international men of mystery to gather dirt on the Qatar bidders in the hope of having the 2022 World Cup removed from them.
Such intrigue might appeal to fans of James Bond movies. But not so much to fans of Gold Coast United or Northern Fury who were going belly-up while Lowy was again being outwitted by FIFA, whose report on the bid process shovelled dirt on Australia while clearing Qatar and Russia.
As well as Australian football's stagnation, Whatever It Takes helps explain, indirectly, the resignation of national coach Ange Postecoglou.
The constant distractions, Machiavellian politics and subsequent failure to drive growth in Australian football left an environment unsuitable for someone hoping to use the Socceroos to elevate the game as a whole.
Coincidentally — or possibly not — the FFA announced the appointment of Postecoglou's replacement Bert van Marwijk on the same day Whatever It Takes had its international launch in London.
Lowy and a few others will hope this damning book doesn't fly off shelves in the malls he recently sold for $32 billion.
No doubt FFA's eager cheerleaders will view Mersiades' attempt to shine a light on the game as more "football bashing" and "negativity".
It is this failure to learn from the past and to go forward with wisdom and passion that helps explain why Australian football is still struggling to fulfil its vast potential.