spectacular291 Posted September 26, 2016 Share Posted September 26, 2016 (edited) Speccy, I think you've misunderstood my statement. I know they've already got a fan base. I know they are trying to target new fans, but I highly doubt this current campaign will attract them. If that's their aim with this, IMO they've missed the mark. I'm a marketing/media professional. I could have come up with half a dozen ideas better than this and I'm not even being paid the big bucks to do so. I wish I could find them because they were awesome but about 6 months ago, people on here came up with about two pages of advertising/marketing ideas for the A-League which shat all over this idea. What I'm saying is, if a bunch of people on a football forum can come up with better ideas for advertising the league, it doesn't say much for the professionals they've hired. There's a way to advertise to attract new fans as well as build hype for the upcoming season. It doesn't have to be one or the other. In fact, if you've got a tight budget like the FFA does, you'd be trying to hit as many target markets as possible with what little you've got. This campaign is just weird. Surely people should be encouraged to support their local team. As if some bloke from Perth is going to go "oh that's cool, I'm going to choose the Nix as my team". yeah fair enough, read your earlier statement a different way. Edited September 26, 2016 by spectacular291 CaptainJess and Prydzopolis 2 Link to comment
CaptainJess Posted September 26, 2016 Author Share Posted September 26, 2016 You have gotta have a team. OMG I didn't even notice this at first but you're right. It's poor grammar! "You gotta have a team" would work better. If you read it without the contraction, it becomes confusing. The more simple a tag line, the better. Prydzopolis, spectacular291 and mack 3 Link to comment
matty Posted September 26, 2016 Share Posted September 26, 2016 Well 'gotta' isn't exactly proper English, I don't think it matters Prydzopolis and mack 2 Link to comment
Alexander Posted September 26, 2016 Share Posted September 26, 2016 Any promotion that is a catalyst for this many memes gets my seal of approval: Burgerman, CaptainJess, Carns and 7 others 10 Link to comment
btron3000 Posted September 26, 2016 Share Posted September 26, 2016 I can just see the tv add. Just old big head standing facing the camera, interspersed with some flashbacks of his career highlights: "You've gotta have a team. I used to play for some pretty big clubs, but no-one good wants me anymore. I figured that I'm still a big name in Australia and that back home was the best place for me to milk it, so I got into a public stand-off with the CEO of the FFA to pressure him into changing the rules so that I could get my big Arab payday at Melbourne City. Yeah, I know, I'd have preferred the Wanderers or Victory too, but hey, if no-one else wants you, what can you do? You've gotta have a team." CaptainJess, Prydzopolis, Carns and 4 others 7 Link to comment
CaptainJess Posted September 26, 2016 Author Share Posted September 26, 2016 Gazmon may be on to something https://twitter.com/garethaskham/status/780269778418008065 Prydzopolis, wilsonpastore, Nnnnnathan12 and 1 other 4 Link to comment
jdrudd91 Posted September 26, 2016 Share Posted September 26, 2016 (edited) https://twitter.com/rovingrob/status/780271635307700224 Edited September 26, 2016 by jdrudd91 Link to comment
btron3000 Posted September 26, 2016 Share Posted September 26, 2016 (edited) I will wait to see it in full before judging. If they follow it with reasons why you gotta have a team - eg the atmosphere, to support your local community, to see exciting play - then it may work. If it's just "because" then the simple response is "why?" or "no, I don't". EDIT: The Homer meme is ******* great, regardless of whether the campaign is good or not. Edited September 26, 2016 by btron3000 CaptainJess, spectacular291, nmh94 and 2 others 5 Link to comment
jdrudd91 Posted September 26, 2016 Share Posted September 26, 2016 Liam gets it Prydzopolis, btron3000, Nnnnnathan12 and 1 other 4 Link to comment
Alexander Posted September 26, 2016 Share Posted September 26, 2016 The winner: Carns, Neverbloom, wilsonpastore and 9 others 12 Link to comment
mack Posted September 26, 2016 Share Posted September 26, 2016 Gazmon may be on to something https://twitter.com/garethaskham/status/780269778418008065 Literally no-one in the FFA would give me any thought they could either come up with this, or actually approve it. Balkanite and Prydzopolis 2 Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 Gazmon may be on to something https://twitter.com/garethaskham/status/780269778418008065 i was actually thinking that because its getting a lot of coverage i mean i know they didnt on purpose but maybe it worked Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 i have seen one billboard on the M4(saw it online) being used, any other billboards? i really want to see one of the billboards on platform 1/2 at blacktown station being used because a ******* lot of people travel through that platform especially from the hawkesbury which is an under developed area wanderers wise imo Prydzopolis, beatsurrender and Alexander 3 Link to comment
beatsurrender Posted September 26, 2016 Share Posted September 26, 2016 i have seen one billboard on the M4(saw it online) being used, any other billboards? i really want to see one of the billboards on platform 1/2 at blacktown station being used because a ******* lot of people travel through that platform especially from the hawkesbury which is an under developed area wanderers wise imo Gallop. Give this man a job Balkanite, Neverbloom and Nnnnnathan12 3 Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 i have seen one billboard on the M4(saw it online) being used, any other billboards? i really want to see one of the billboards on platform 1/2 at blacktown station being used because a ******* lot of people travel through that platform especially from the hawkesbury which is an under developed area wanderers wise imo Gallop. Give this man a job thank you i need a job for me there is another billboard on the penrith line which always has panthers stuff on it, i would love that stolen i mean while we got parramatta and a lot of area's the wanderers are dominant and i think focusing on western sydney area's which the wanderers have not engaged with as much and with the billboard mentioned everyone from the hawkesbury see's it if they use public transport, plus most people from blacktown who are travelling closer to the city see it also if gallop wants to give me money i wont complain about that Link to comment
Alexander Posted September 26, 2016 Share Posted September 26, 2016 i have seen one billboard on the M4(saw it online) being used, any other billboards? i really want to see one of the billboards on platform 1/2 at blacktown station being used because a ******* lot of people travel through that platform especially from the hawkesbury which is an under developed area wanderers wise imo hoops, Neverbloom and xxBrandonxx 3 Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 i have seen one billboard on the M4(saw it online) being used, any other billboards? i really want to see one of the billboards on platform 1/2 at blacktown station being used because a ******* lot of people travel through that platform especially from the hawkesbury which is an under developed area wanderers wise imo thank you i am glad i didnt imagine it Link to comment
spectacular291 Posted September 26, 2016 Share Posted September 26, 2016 I will wait to see it in full before judging. If they follow it with reasons why you gotta have a team - eg the atmosphere, to support your local community, to see exciting play - then it may work. If it's just "because" then the simple response is "why?" or "no, I don't". This. Alexander and wendybr 2 Link to comment
wilsonpastore Posted September 26, 2016 Share Posted September 26, 2016 Considering my expectations were extremely low to the point that i thought the a-league was gonna save cash and not run a marketing campaign this season and wait till after the next tv deal, i am relieved to see something. It's not that bad, its simple and gets to the point, so ill wait to see how it pans out before being too critical like most here. Quite like how there is the aim to convert the 2.1 million football players into fans, its a goal and its a start. wendybr, Wanderboy, SomeGuy1977 and 5 others 8 Link to comment
Zelinsky Posted September 26, 2016 Share Posted September 26, 2016 NRL David is not happy http://theworldgame.sbs.com.au/article/2016/09/26/clubs-dont-act-games-interests-says-gallop Prydzopolis and SBW 2 Link to comment
wilsonpastore Posted September 26, 2016 Share Posted September 26, 2016 NRL David is not happy http://theworldgame.sbs.com.au/article/2016/09/26/clubs-dont-act-games-interests-says-gallop that arguement always goes full circles. clubs will then argue they dont get enough money from ffa to invest in anything other than revenue generated profits etc etc. Link to comment
jdrudd91 Posted September 26, 2016 Share Posted September 26, 2016 (edited) Has anyone seen it? She's also a s*** striker and a nogoodnik in school. What a legacy of inspiration ol captain ca$h has left us Edited September 26, 2016 by jdrudd91 Balkanite, Prydzopolis, theguyyouwishyouwere and 1 other 4 Link to comment
matty Posted September 26, 2016 Share Posted September 26, 2016 Meh, it's a load of wank but probably his the spot in terms of getting fence-sitters to games. Balkanite, theguyyouwishyouwere, Alexander and 1 other 4 Link to comment
DinoPresinger Posted September 26, 2016 Share Posted September 26, 2016 The main problem I've got with this campaign is the **** syntax. Maybe the grammar's right but it is really awkward. I've got a team. 'Who's yours' WTF is a club a person now? Prydzopolis 1 Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 The main problem I've got with this campaign is the **** syntax. Maybe the grammar's right but it is really awkward. I've got a team. 'Who's yours' WTF is a club a person now? the words should be follow an A-league team or i'll cut you Balkanite, matty, Wanderer74 and 4 others 7 Link to comment
btron3000 Posted September 26, 2016 Share Posted September 26, 2016 NRL David is not happy http://theworldgame.sbs.com.au/article/2016/09/26/clubs-dont-act-games-interests-says-gallop This is so weird. I find myself on the side of the FFA. I don't really like the words he used, accusing the clubs of not being clubs, but I absolutely cannot stand the thought of giving people like the Bakries and Citygroup the running of the league. I think we should tell FIFA to **** off. If they threaten to pull the Socceroos from FIFA tournaments then so be it. Wouldn't be the first time we've been suspended. And someone's get to tell FIFA where to go, we might as well be the ones. Prydzopolis 1 Link to comment
Taurus Posted September 26, 2016 Share Posted September 26, 2016 Has anyone seen it? She's also a s*** striker and a nogoodnik in school. What a legacy of inspiration ol captain ca$h has left us I don't mind this ad. Connects with general football fans on many different levels. theguyyouwishyouwere, Case and Alexander 3 Link to comment
Alexander Posted September 26, 2016 Share Posted September 26, 2016 NRL David is not happyhttp://theworldgame.sbs.com.au/article/2016/09/26/clubs-dont-act-games-interests-says-gallop This is so weird. I find myself on the side of the FFA. I don't really like the words he used, accusing the clubs of not being clubs, but I absolutely cannot stand the thought of giving people like the Bakries and Citygroup the running of the league. I think we should tell FIFA to **** off. If they threaten to pull the Socceroos from FIFA tournaments then so be it. Wouldn't be the first time we've been suspended. And someone's get to tell FIFA where to go, we might as well be the ones. Btron: - flare lighter - FIFA hater - revolutionary theguyyouwishyouwere and Prydzopolis 2 Link to comment
StringerBellend Posted September 26, 2016 Share Posted September 26, 2016 Has anyone seen it? https://twitter.com/will_caldwell10/status/779248392249540608 She's also a s*** striker and a nogoodnik in school. What a legacy of inspiration ol captain ca$h has left us I don't mind this ad. Connects with general football fans on many different levels. It's a good ad But for Melbourne city not the a league as a whole SomeGuy1977, Balkanite, Prydzopolis and 4 others 7 Link to comment
Neverbloom Posted September 26, 2016 Share Posted September 26, 2016 honestly on the ad the only issue i really have with it is too much cahill, far too much cahill, .1 of a second is too much cahill btron3000 1 Link to comment
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now