Football Marketing/PR Thread

[Carns]

11 minutes ago, Hiriser said:

I don't think it's 3 though, i think ratings for other sports are pretty stagnant and from what i gather crowds in general across most sports are on the decline.

I wonder if the Rugby League World Cup (and to a lesser extent the Bledisloe) have had any impact? I agree that crowd numbers are not great in many other sports, but these events are definitely marketed a shitload more than the A-league is. It may result in more of the "casual TV viewers" choosing other options?

The biggest thing for me is the lack of effect that the switch to Channel 10 (or One) has had. Admittedly, they're just as broke as FFA (until CBS bought them out), but I was expecting a bigger bump, particularly with the derbies on in the first few rounds. I guess it doesn't help when Fox protect their product by following up the bigger games with such crowd drawers as Jets vs. Wellington as the marquee Saturday night fixture.

[luisenrique]

I don't know a single person who's watching the RLWC.

[mack]

Until we get on a main channel we're going to get **** ratings.

[Prydzopolis]

Effect of FFA mismanagement and lack of progress on congress

Effect of the Socceroo’s and AP saga?

Love to see the ratings regarding the RLWC, haven’t heard or seen much hype or excitement in regards to the event

[Carns]

700k watched the Bledisloe, compared to 94k for the Sydney derby http://www.sportingnews.com/au/rugby/news/wallabies-blow-sydney-derby-away-in-tv-ratings-rugby-football-aleague/4zf13u49qh5m12lnvdap5lole

Australia vs. England in RLWC:

Australia vs. France last Friday night got 644k https://tvtonight.com.au/2017/11/friday-3-november-2017.html

For comparison, Lebanon vs. England got 274k last Saturday, or triple the best A-league audiences on FTA https://tvtonight.com.au/2017/11/saturday-4-november-2017.html

[Flytox]

Its interesting that the Victory-Wanderers game with no sport opposition got ratings twice that of the other 4 games over the weekend that were up against RLWC coverage.

[Carns]

4 minutes ago, Flytox said:

Its interesting that the Victory-Wanderers game with no sport opposition got ratings twice that of the other 4 games over the weekend that were up against RLWC coverage.

Which touches on my point about the "casual TV viewer" who will watch it if that is the best option.

They are not rusted on fans and will pick and choose between the sports/leagues they know.

A-league will continue to struggle with Big Bash, Ashes and tennis coming up this summer.

[matty]

Such a shame, the aleague is definitely the best quality it's ever been. 

The sooner the clubs gain more control of the league, the better. 

[Prydzopolis]

Last nights game

 

67k on Fox and possibly one of the worst Brisbane and Victory contests we have seen in years (well I’ve ever seen).

Pretty good numbers for Socceroo’s 196k fox and 325k Nine. Should see some good numbers for Wednesday night, you’d hope.

[GunnerWanderer]

55k Is putrid 

the ratings are getting worse 

[Hughesy]

So this is what the Star Wars video is about... wtf

[Davo]

FFA tackling the big issues...

[mack]

 

[beatsurrender]

'The Star Wars  Section '?

Seriously.  Someone's having a larf..

[StringerBellend]

7 hours ago, beatsurrender said:

'The Star Wars  Section '?

Seriously.  Someone's having a larf..

You would be sitting in a galaxy far far away up there 

[btron3000]

8 hours ago, mack said:

 

FFA need to start adding their own stats to games.

• Bad refereeing decision %
• VAR used
• Total time wasted from VAR
• Fan annoyance %

[luisenrique]

3 hours ago, StringerBellend said:

You would be sitting in a galaxy far far away up there 

I find your jokes disturbing.

[Prydzopolis]

Appears to be the latest marketing campaign by the A-League. Cross promotion with the Sydney Derby and the new Star Wars film. Interesting to see how successful it is, negative reaction thus far but just like the WSW mascots this isn't aimed towards us fans.

Brilliant stuff by the Mariners  

[luisenrique]

What exactly is the cross promotion though? I'm not a Star Wars fan so I might be missing something, but why are those seats the Star Wars seats?

[Edinburgh]

55 minutes ago, luisenrique said:

What exactly is the cross promotion though? I'm not a Star Wars fan so I might be missing something, but why are those seats the Star Wars seats?

Because they are far far away?

[StringerBellend]

Help us Shinji Ono you are only hope

Tim Cahil is definitely a Lando 

[theguyyouwishyouwere]

15 minutes ago, StringerBellend said:

Help us Shinji Ono you are only hope

Tim Cahil is definitely a Lando 

Cahill is a ******* Ewok. Sure, he helps kill a few stormtroopers right at the end, but only kids and morons like him and he's only there to sell merchandise.

[ColdRock]

So, a movie about the second generation of a sadistic regime attempting to put down an ominous rebellion. Interesting choice for cross promotion

[ManfredSchaefer]

What a fooking joke.

Look at what Dynamo Woy Woy are doing, and then compare and contrast with this Star Whores bullshit!

What kind of Braniac, PT Barnum dickwad sitting in the FFA bunker decided that it was going to benefit the derby (which on its own merits alone should be the biggest domestic football game in Oz every bloody season) by going for this cheap-arsed amateur hour gimmickry? Forget the passion that the derby engenders, the spectacle of the RBB and the Cove going mano-a-mano, the class, social and geographic divisions between the two clubs, the battle of sokkah wits between GombauWow & Arnie...

Nah, lets have our game climb into bed with a sci-fi movie franchise that lost the plot after the first sequel.

[sonar]

10 minutes ago, theguyyouwishyouwere said:

Cahill is a ******* Ewok. Sure, he helps kill a few stormtroopers right at the end, but only kids and morons like him and he's only there to sell merchandise.

The Ewok's are outraged and have vehemently denied Cahill is one of theirs. 

[Davo]

These are not the cross-promotions you're looking for.

[pseudonym]

Can't wait for my half and half WSW and Darth Maul scarf 

[Posthoc]

People need to chill.  People complain about no marketing, FFA do marketing and people complain because they dont like that version of the marketing.  Starting to think that people just like to complain.  I think it is a great idea, I know it is huge in the US when both MLS and Baseball do Star Wars Day.

Relax people it will get some good footage on the news, people will talk positive about it.

[Paul01]

I have noticed a lot of in-app advertising for the World Cup Qualifiers, Matilda’s games and now the Sydney Derby. Someone in the FFA is actually marketing.

[ManfredSchaefer]

4 minutes ago, Posthoc said:

People need to chill.  People complain about no marketing, FFA do marketing and people complain because they dont like that version of the marketing.  Starting to think that people just like to complain.  I think it is a great idea, I know it is huge in the US when both MLS and Baseball do Star Wars Day.

Relax people it will get some good footage on the news, people will talk positive about it.

People don't complain simply about no marketing versus marketing. They complain about wanting effective, intelligent, football-relevant marketing being used instead of dumbarse BS gimmickry brain fart marketing,  or doing SFA marketing before the season.

Look at what Central Coast have done for this weekend. THAT is sound marketing that ticks the boxes of engendering positive links between the club, sport and community. It isn't some one off jerk-off event that has the sport, the club and the community as some kind of afterthought.

Instead of pushing this shite what is wrong with marketing the derby with some kind of link to what is happening on the field and in the stands. Of course that would require someone with an understanding of football culture to be engaged at the FFA, and we know how short-staffed they are in that area.

BTW, it's no coincidence that Shaun Mielenkamp, a key figure in our early days is now getting it right up at Gosford.